The key to building relationships starts with connecting conversationally. Frankly, it’s disruptive to pull a laptop out and add notes in a meeting that usually is time-sensitive and requires intense focus. You’ll need to unblock the flow so that conversations between medical liaisons, reps, and physicians are aided with natural language processing.

"Insights" rely on the rep's recall ability (after the meeting) to record on a BI tool such as Veeva. A recall is usually 80% within an hour and declines exponentially thereafter. So, significant "insights" are missing - 50% or more data loss at the outset. 

Several factors can impact the efficiency of memory recall. The percentage of memory retention after a meeting where information is presented can vary widely depending on numerous factors.

These can include the complexity of the information, the individual's attention level, emotional state, and prior knowledge of the topics discussed, among other factors.

That said, there is a general concept known as the “Forgetting Curve," proposed by Hermann Ebbinghaus, which suggests that memory retention decreases exponentially over time if there is no attempt to retain the information. According to the curve, people forget approximately 50-80% of new information within one day if they do not review it. The rate of forgetting slows down over time but continues to decline.

In the context of a meeting, consider the following factors:

Attention: Meetings often have a range of topics and distractions. If an attendee is not fully engaged, the retention rate can be quite low.

Complexity of Information: The more complex the information presented, the lower the retention rate may be, unless attendees are experts in the subject matter.

Repetition and Review: Opportunities to repeat and review material can significantly improve retention.

Application: If attendees immediately apply what they've learned, they're more likely to remember it later.

Follow-Up: Providing post-meeting summaries, key takeaways, or action items can aid in retention

They arise because the human brain is fundamentally a recreation engine, absorbing data from our senses and constructing a perception of reality rather than displaying a raw one. This neurological assembly is ongoing, meaning our memories are untrustworthy at first and downright dubious days, weeks, months, and years down the road.