connect and build better relationships with physician partners
Much has been touted about “insights” - but when 50% or more data is potentially missing, there remain undoubted gaps in connections.
With GENIUS, your intelligent AI Agent works for you 24/7.
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Regardless of staff restructuring, physician engagement needs to continue. The GENIUS AI Agent, works for your team by true staff optimization based on geo-location and physician need. Your team knows what to expect before ever going into meetings.
TL;DR
Worth the time to read - and understand how disconnection can happen.
ISSUES / SOLUTIONS
The key to building relationships starts with connecting conversationally. Frankly, it’s disruptive to pull a laptop out and add notes in a meeting that usually is time-sensitive and requires intense focus. You’ll need to unblock the flow so that conversations between medical liaisons, reps, and physicians are aided with natural language processing.
"Insights" rely on the rep's recall ability (after the meeting) to record on a BI tool such as Veeva. A recall is usually 80% within an hour and declines thereafter exponentially. So greater "insights" are missing - 50% or more data loss at the outset.
There’s a lot going on in your head. ▷
The percentage of memory retention after a meeting—or any other event where information is presented—can vary widely depending on numerous factors.
These can include the complexity of the information, the individual's attention level, emotional state, and prior knowledge of the topics discussed, among other factors.
That said, there is a general concept known as the “Forgetting Curve," proposed by Hermann Ebbinghaus, which suggests that memory retention decreases exponentially over time if there is no attempt to retain the information. According to the curve, people forget approximately 50-80% of new information within one day if they do not review it. The rate of forgetting slows down over time but continues to decline.
In the context of a meeting, consider the following factors:
Attention: Meetings often have a range of topics and distractions. If an attendee is not fully engaged, the retention rate can be quite low.
Complexity of Information: The more complex the information presented, the lower the retention rate may be, unless attendees are experts in the subject matter.
Repetition and Review: Opportunities to repeat and review material can significantly improve retention.
Application: If attendees immediately apply what they've learned, they're more likely to remember it later.
Follow-Up: Providing post-meeting summaries, key takeaways, or action items can aid in retention.
What would you do to have that missing data back? ▷
FACTORS AFFECTING MEMORY RECALL
Several factors can impact the efficiency of memory recall:
Encoding: The initial learning of the information. The richer the encoding, the easier it is to recall information. This can include associating new information with existing knowledge or creating vivid mental images.
Consolidation: After encoding, the memory trace needs to be consolidated to be stored securely over longer periods.
Retrieval Cues: Memory is often easier to recall if appropriate cues are present. These can be environmental cues, emotional states, or pieces of associated information.
Interference: This can be proactive (old information interferes with new learning) or retroactive (new information interferes with old learning).
Timing: Spacing out learning (known as the spacing effect) tends to lead to better long-term recall.
Emotional State: Emotional arousal often enhances memory recall, although extreme emotional states may impair memory.
Another huge issue is false memories. They arise because the human brain is fundamentally a recreation engine, absorbing data from our senses and constructing a perception of reality rather than displaying a raw one. This neurological assembly is ongoing, meaning our memories are untrustworthy at first and downright dubious days, weeks, months, and years down the road.
In research recently published in the Journal of Experimental Psychology, psychologists at the University of Sussex revealed this bias.
“A key driver of false memories is the brain's bias to recall events in ways that conform to what usually happens. Thus, we can misremember events that don't fit with how the brain expects them to play out. In a new study, researchers tested whether subjects would form more false memories about a storyline that doesn't follow a typical beginning-middle-end structure. Their hypothesis was correct. When trying to remember video clips without a clear conclusion, subjects would unknowingly fabricate one.”
HOW TO OVERCOME
Given these considerations, it's challenging to provide an exact percentage of memory retention post-meeting. However, it would not be surprising if individuals only retain a fraction of what was discussed, especially if they do not take steps to review or apply the information.
It's also worth noting that different people have different learning and memory capabilities. Some may have better innate abilities or more effective strategies for encoding and recalling information, thus their retention percentages may vary widely from the average.
AI can help. See it as an always-available and ready aid, not a replacement. GENIUS is designed to be like your “second brain”.
Meet GENIUS -
your second brain, Super -Intelligent Assistant
Need to know your product’s true insights - at the clinic level - at the time you’re visiting your physician partners?
Ask GENIUS —the natural language AI agent that connects to your data in seconds.
Paired with our intuitive data modeling dashboard, GENIUS makes it easy to access your clinical data so that pharma reps and physicians can make smarter, patient-focused decisions faster.
Medical Liaisons and Reps can now allow GENIUS to record your meetings - where 50% of data is missing - and have it ready as insights into Veeva and Salesforce.
You can also ask it questions on your custom clinical data so that answers are readily available - at the time of need.
Imagine the possibilities, because now the time is here.
GENIUS is a true self-serve platform. Not a free-for-all, but a clean repository of domain knowledge.
Our AI agent is trained on your entire product-specific domain knowledge. This gives you a higher degree of clinical intelligence and a distinct competitive advantage.
Best of all, it operates 24/7.
Why GENIUS is not a typical chatbot or off-the-shelf provider
it is where generative AI is headed
GENIUS combines a Natural Language Interface with a Reasoning Engine. We focus on using Cognitive Architecture at the get-go.
Polymorphic Applications and Mission-Oriented Programming (MOP) are two innovative approaches that harness the power of Generative AI to create software that can continuously evolve, learn, and expand its capabilities.
These are not just tools, but active agents in pursuing their missions.
Includes:
Mission-Centric Design
Autonomy and Agency to make decisions
Adaptability and Flexibility
Dynamic Tool Creation
Microframeworks - configurable frontends/backends
What this means for your organization is GENIUS is designed with the ability to continuously improve, adapt, and optimize and offers unprecedented levels of customization, intelligence, and efficiency.
GENIUS grows with your organization.
Get Started
See how GENIUS can become a second brain for your organization’s medical liaisons and field reps. Get started now by filling in the form to get an evaluation.
You’ll learn how using our next-generation AI cognitive architecture - that evolves with your team and your physician network’s needs - will make a true difference to patient healthcare outcomes.